"Spotlight of the Week", formerly "Campaigns of the Week", is a weekly published series which highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think "Pssttt I wish I had come up with this idea". The work that lingers on your mind. The work that matters.
CALLING ATTENDANCE by Education Above All and Across the Pond
Credit: marcommnews.com
The global foundation Education Above All and agency Across the Pond launched the hard-hitting new campaign to highlight attacks on children’s education around the world.
The campaign was launched on 9th September to coincide with the UN’s annual International Day to Protect Education from Attack, to draw attention to the plight of more than 75 million three-to-18-year-olds living in 35 crisis-affected countries, including Afghanistan, Syria, the Philippines, Sudan and Ukraine, and their urgent need for educational support.
The International Day to Protect Education from Attack offers a unique annual opportunity to galvanise awareness and increase global advocacy to protect education. The theme of this year’s international day is “Protect Education for Sustainable Peace”.
Attacks on education destroy the hopes and ambitions of the whole generation of children and youth, and impacts negatively on achieving sustainable development, and sustaining peace and human rights.
The film will be streamed live as part of a virtual event organized by EAA in partnership with UNICEF, UNESCO, and the Office of the UN Special Representative for Children and Armed Conflict on the UN’s annual International Day to Protect Education From Attack on 9th September.
HOPELINE 19 by Frontline 19 and Adam&Eve DDB
Credit: Little Black Book, Frontline 19, Adam&Eve DDB
Hopeline19 is a campaign set up by Frontline19 which aims to connect the public with our NHS & frontline workers. These are people’s Mums, dads, sisters, brothers and even children who have sacrificed so much both at the start of the pandemic and in the vaccine rollout. In short, they have been at the start and (hopefully) the ending of the pandemic.
Hopeline19 aims to bring hope to those very people that are struggling now and unfortunately will struggle in the future. 2 in 5 critical care staff are showing symptoms of post-traumatic stress disorder. That’s more than twice the rate of PTSD found in recently returning military veterans from combat.
Frontline19, founded by psychotherapist Claire Goodwin-Fee, is an independent UK nationwide service delivering psychological support to the NHS and Frontline. Frontline19 now has 3,000 volunteers and has created a system where NHS and frontline workers can get in touch to be matched with a suitable counsellor for free, confidential sessions.
WINNIE-THE-POOH’S BEARBNB by Disney, AirBnB, The Academy and Hope&Glory
Credit: Creative Moment, AdAge
Disney and Airbnb recreate Winnie-the-Pooh’s home as a “Bearbnb” as part of 95th anniversary celebrations of the beloved character.
The Bearbnb is situated in Ashdown Forest and is inspired by A.A. Milne’s original tales in the Hundred Acre Wood. With two separate stays available, the Bearbnb sleeps up to four guests at a time, giving Winnie the Pooh fans the opportunity to immerse themselves in the iconic world of Pooh and Friends.
The BearBNB is open for two separate stays and can accommodate 4 guests. According to a press release from AirBnB, “Hosting the Airbnb stay is Disney-appointed Winnie the Pooh illustrator, Kim Raymond, who curated the Bearbnb and has been drawing the iconic bear for over 30 years.
To view the ‘Bearbnb’ home on Airbnb, visit here.
HANDS RAISED by Google and Uncommon
Credit: Creative Bloom, AdWeek
Google’s latest campaign, made in collaboration with Uncommon, focuses on its most powerful product, Search, which embodies the power questions that people ask about British identity and culture today.
The film, which is voiced by and features footballer Marcus Rashford MBE, focuses on moments of curiosity where people might not know or understand the actions or environment around them and where their observations lead to a sense of trepidation that they might say the wrong thing or create an awkward situation.
Google says the campaign’s aim is to remove any barriers or stigma around saying the wrong thing and to encourage people to ask more open questions that can lead to greater unity.
The campaign will also be supported by a bespoke YouTube activation — The Ally Complete Challenge — exploring the theme of allyship through questioning and will feature a range of celebrity talent all supporting the call-to-action #ItsOKtoAsk. Amplified across Paid Social channels, the first episode will feature Radio 1 icons Nick Grimshaw and Clara Amfo. An outdoor suite, live later in the month, will continue to encourage the sentiment to ask questions that move us forward with copy such as ‘Why do people take the knee?’. The film launches this week on TV, online and social running until mid October.
Hi, it's me Son. I'm the one behind the blog Son Talks. I mean, I'm happy to verify I'm not a robot. Can easily spot cars or chimneys. I'm currently working as a Senior Account Executive at Intent Health. You can reach me via LinkedIn at Son Pham or Twitter at @beyondson_ If you spot any fab campaign this week or simply want your work to be featured in Spotlight of the Week, feel free to drop me an email at [email protected]. Much love x
