“My name is Son Pham and I would love to work for your company.”  I just finished and submitted another application to a full-time position in an agency. A personalized application. And if I’m honest, I’m exhausted, because I put so much effort in to that. I said in my application that I’ve written the …

Ngày đầu tiên đặt chân đến Anh, nắng chiếu lung linh muôn hoa vàng, hối hả tất tưởi từ Heathrow về phòng rồi 3 đứa đi dạt khắp ngõ ngách London, tự bảo nhau phải khám phá thật nhiều, vì biết đâu còn cơ hội lần 2. Nghe bảo jetlag này kia mệt lắm, lệch …

The UK Government has replaced the old communications message “Stay home. Protect the NHS. Save lives” to “Stay alert. Control the virus. Save lives”, which is the first move to ease the current lockdown situation. The communications message has created a lot of public controversy and also sparked off a debate among PR practitioners – …

Influence: The Psychology of Persuasion by Robert B. Cialdini Book Review Cialdini’s Influence: The Psychology of Persuasion is a fascinating study, which reveals about why and how we make decisions. It also provides facts about how marketers cause us to behave in often predictable ways which are beneficial to those marketers. Understanding the knowledge in the book, …