TW: Seasonal ✨depression✨might hit hard but seasonal marketing might hit (a bit) harder. Not long after I set foot in the UK in September 2019 came the Christmas season and I couldn’t figure out what it was about the John Lewis’ Christmas advert that got people so excited. For context, I am from Vietnam, but …
Of course I’ve dedicated 23373 words about memes, again. Hollywood just loves movie sequels. Am I in Hollywood? No. Do I love a sequel? Absolutely. And holding my breath for a Death Becomes Her 2. However, please don’t tell James Corden because nobody ever wants to see a sequel of Cats. Long story short, I’m …
I don’t want to BeReal I want to BeRealistic. When nothing is certain, we can count on one thing in unprecedented times: there’s always a new shiny social media app invented by tech bros at Silicon Valley. From Facebook to Twitter, Reddit to Pinterest, as if we didn’t have enough social apps for us to …
“The Nomad” is a fortnightly published series where I talk to expat PR and Comms professionals, then delve into the insights which inform and help other people to live or to do business in an intercultural world. If you or someone you know would be happy to share their perspective, please get in touch! I’d …
People are taking a page out of Kim K’s book that says everyone should work harder, and burn it. I’m not questioning the concept, merely the term; but the concept might not be what you think. When workers of colour have to “work twice as hard”, can they afford such a thing? It’s a viral …
Whether it’s breaking barriers or bearing the brunt of the world’s looming instability, Gen Z is at the forefront of it. Breaking: Gen Z. Members of Gen Z — loosely, people born from 1995 to 2010, are emerging to the centre stage of culture, entering the workforce, and writing a new script for activism, and …
“The Nomad” is a fortnightly published series where I talk to expat PR and Comms professionals, then delve into the insights which inform and help other people to live or to do business in an intercultural world. If you or someone you know would be happy to share their perspective, please get in touch! I’d …
Not your usual Evil Queen and Snow White I fear. I remember watching Feud by Ryan Murphy a few years ago and was obsessed with the bitter rivalry of two Hollywood silver-screen icons Joan Crawford and Bette Davis. It’s this tale as old as time – you know, someone younger, prettier comes onto the scene; …
“Spotlight of the Week” is a weekly published series that highlights what’s happened in the world of PR, Comms, Marketing, Advertising, Social. It’s about the work that makes you think “Pssttt I wish I had come up with this idea”. The work that matters. Or simply the ones (good and bad) that get people talking. …
“Spotlight of the Week” is a weekly published series that highlights what’s happened in the world of PR, Comms, Marketing, Advertising, Social. It’s about the work that makes you think “Pssttt I wish I had come up with this idea”. The work that matters. Or simply the ones (good and bad) that get people talking. …