"Spotlight of the Week" is a weekly published series that highlights what's happened in the world of PR, Comms, Marketing, Advertising, Social. It's about the work that makes you think "Pssttt I wish I had come up with this idea". The work that matters. Or simply the ones (good and bad) that get people talking. So, what's in the news?
Insure Your Happiness by ManyPets and Uncommon Creative Studio
Uncommon Creative Studio is at it again with a new campaign for cat and dog insurance brand ManyPets. “Insure Your Happiness” is a playful outdoor series backed by real insights and data celebrating the many health benefits of owning a pet. The campaign is the first work of Uncommon for the brand since winning since winning the business last year.
The real data was extracted from a commissioned study of 385 pet owners. According to the survey, having a pet can help people deal with anxiety and unhappiness, give them more energy and help them feel more calm. In Uncommon’s witty words, it’s like having your own personal trainer, having your own spirit guide or using an anti-stress ball.
The outdoor series will run throughout the UK during July. It is accompanied by a series of films with seven different endings running across television and online over the next two months. The series of alternate-ending films “brought to life the idea that pets are more than just a companion — they make us better people.”
Very-Important-Paws deserve paw-fect messages if you ask me!
Never Settle. Never Done by Nike and Wieden + Kennedy London
Nike and Wieden + Kennedy London released a new anthem campaign last week for the Women’s Euros, featuring Alexia Putellas, Leah Williamson, Marie-Antoinette Katoto, Pernille Harder, Magda Eriksson, Rocky Hehakaija and grassroots community clubs Women’s Soccer School Barcelona and Grenfell Athletic FC.
The campaign focuses on the technical skill and confidence in the women’s game. With the tagline, “Never settle, never done,” it calls for “more professional opportunities for women in football, more investment and access at all levels of the sport and more visibility through media coverage”.
“This is women’s football like you’ve never seen before, and this is only the beginning,” adds Wieden + Kennedy. The ad was rolled out across major channels last week.
Asda’s £1 Summer Holiday Deal
A good story is a good story. Brands can use as many buzz words as they can – I mean, do we want to reimagine some ice cream? – but if they don’t pratise what they preach, it’s just another “paper-over-the-cracks story.
Seeing a brand deliver on its values is satisfying. According to a press release on 5 July, the supermarket chain Asda announced its next move in bids to help feed children this summer, meaning kids across England and Wales can eat for just £1 at any time of day in Asda Cafés, seven days a week, with no minimum adult spend required.
The Kids Eat for £1 initiative is available all day, every day from 25th July until 4th September in England and Wales, as long as the Café is open and dependent on the store, a hot meal or cold meal, or both, will be on offer.
A good story is a good story – shoppers are delighted with the news and Asda is praised for this initiative.
UK Goverment’s “Movers and Shakers”
Last week was one for the books in history in the UK. In short, the general theme is departure and arrival – with the movers and shakers in the Goverment and Love Island’s recoupling after Casa Amor, the news agenda has never been busier.
Needless to say, being quick and relevant is everything in PR. After Boris Johnson announced his departure last week, as ever, multiple brands took their pick and voiced their views across multiple platforms with satirical memes and witty copy delivery: Having trouble keeping your cabinet full? Too many whoppers? Looking for a new job? Looks like Boris Johnson got a few options.
Brands – including ManyPets insurance and Burger King have also sent a message direct to Number 10.
Meanwhile, Zoopla ad appeared in The Sun newspaper:
