"Spotlight of the Week" is a weekly published series that highlights the important work in PR, Comms, Marketing and Advertising. The work that makes you think "Pssttt I wish I had come up with this idea". The work that lingers on your mind. The work that matters.
ICELANDVERSE by Business Iceland and M&C Saatchi
Iceland’s new tourism promo brilliantly mocks last month’s Connect conference from Meta, asking people to step into ‘the Icelandverse’.
Head of Visit Iceland, Sigríður Dögg Guðmundsdóttir, said: “Icelandverse’s doors have been open a while and we are looking forward to welcoming more people into our reality, to come and explore the beauty of Iceland. Icelandverse has been built with experts in government, industry, nature and academia, plus a few volcanoes. With vast open spaces and enchanting nature, there is something for everyone to enjoy… As we move beyond what’s possible today, beyond the constraints of screens, and create new opportunities and experience new things in reality. It is a future that involves getting out in the real world.”
THE GOOD FIRE by Shelter and Above&Beyond
Source: Creativemoment
‘The Good Fire’ is a virtual log fire on YouTube that will raise vital funds for the housing and homelessness charity, Shelter.
Virtual fireplace videos are an online phenomenon, and their popularity has soared during the pandemic as home became a sanctuary from the unpredictable outside world. But that security isn’t enjoyed by the thousands of people facing homelessness this winter.
This festive period, to raise funds to support Shelter, consumers can watch ‘The Good Fire’ from the comfort of their own homes. By simply watching the fire on YouTube—for as little as a minute or all day long—advertising revenue will be generated and donated directly to Shelter.
Working in close partnership with Google, Above+Beyond has found an innovative and frictionless way for people to raise money for Shelter’s important work. By simply playing The Good Fire YouTube video on their TV, AdSense revenue is generated, which will be donated to Shelter, directly helping those facing homelessness. It’s surely the most effortless way to raise money for charity ever…
ALDI CHRISTMAS ADVERT LAUNCH by Aldi and McCann UK
Source: Little Black Book
Created by McCann UK, the ad, which premieres on Thursday 11th November, is a charming Dickensian-style take on A Christmas Carol, and follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot who returns to screens once again this year, despite rumours to the contrary. There was public outcry when a teaser video featuring only Ebanana Scrooge appeared on social media over the weekend, leaving fans fearing for the fate of the nation’s favourite carrot.
England footballer Marcus Rashford MBE has joined forces with supermarket giant Aldi for its Christmas TV ad – as part of a seasonal campaign which will see 1.8 million meals donated to families that need help across the UK over the festive period. Aldi currently works with Neighbourly, who link businesses to charitable organisations in local communities, to donate its surplus food to local causes.
KINDNESS, THE GREATEST GIFT by Amazon and Lucky Generals
Amazon has kickstarted its Christmas campaign with the angelic voice of Adele helping to promote the kindness of strangers amid the annual consumer frenzy.
The global campaign has been created by Lucky Generals and recounts the story of a young woman forming a new friendship with her neighbour while attempting to resume a normal life following recent upheavals.
To coincide with the launch of the Kindness is the greatest gift Christmas campaign, customers can browse The Amazon Christmas Shop, the one-stop-shop for all festive needs. For gift inspiration based on the interests of the person you are buying for and preferred budget, browse thousands of ideas through the Amazon Gift Finder.
You can also support one of more than 30,000 participating UK charities by starting at smile.amazon.co.uk on a web browser, or by activating AmazonSmile in the Amazon app on iPhones and Android phones under “Programs and Features” (after selecting a charity via smile.amazon.co.uk). AmazonSmile has the same low prices and convenient shopping experience customers have come to expect, with the added bonus that Amazon will donate a portion of the purchase price to a charity of your choice at no cost to you.
