"Spotlight of the Week" is a weekly published series that highlights what happens in the world of PR, Comms, Marketing, Advertising, Social. It's about the work that makes you think "Pssttt I wish I had come up with this idea". The work that matters. Or simply the ones (good and bad) that get people talking. The good and the not-so-good. So, what's in the news?
SEX BRAND by Uncommon Creative Studio
There’s always one creative studio in town that almost never disappoints: May I present Uncommon? They’re at it again with the launch of the UK’s most sustainable condom – every million sold matched and donated to address condom shortage in Uganda.
According to the LBB Online, their launching product – SECONDSKIN Condom – 34% thinner than a standard condom – is made using a bio-mimetic lubricated rubber that mimics the pleasure of a real skin feel. Not only do they feel good, they do good for the planet and vulnerable communities.
SEX BRAND’s vegan condoms are available on subscription and made using a pioneering and fully transparent sustainable source of rubber, part of the Regenerative Rubber Initiative and will feature the UK’s first-ever fully recyclable PET* condom foil.
And for every million condoms sold, the brand will donate a million more to address the 27% supply shortfall in Uganda in partnership with NGO’s SafeHands and Reproductive Health Uganda. Condom distrubtion remains inconsistent and unaffordable across the country, with large discrepanies outside urban settings. While teen pregnancy and HIV prevalence stands high, current condom use is estimated at 44% for adolescent girls 15-19 years old. There is a high unmet need for contraception for all women of reproductive age, currently standing at 20.4%.
Hilton’s 10-minute long TikTok by Hilton
30-second video? Think again, the 10-minute long TikTok was just dropped last week. The Hilton Hotel created a 10-minute TikTok featuring every Internationally famous TikToker one can think of, and challenged people to watch the whole video.
As part of its #HiltonForTheStay campaign, Hilton Hotel and Resorts is asking TikTok users to #HiltonStayFor10 minutes and watch their ad. The incentive is for any user who stays the full 10 minutes has the chance to win a share of the 10 million Hilton Honors Points on offer.
It includes comedy, content creators and competition – and it even had some cooking videos thrown into the mix.
According to WIRED, in June 2021, TikTok executives admitted that the site’s users have very poor attention spans. A slide deck shown to Japanese advertisers claimed that TikTok users have such difficulty concentrating that the sites’ snappy 60-second videos made it better at engaging them than any other social media platform. But it’s a new age; long-form TikTok content is here to stay.
Checkout Couture by Lidl and The Romans
Inspired by London Fashion Week, Lidl revealed this week’s hyped Middle of Lidl products by taking inspiration from the weird and wonderful high fashion world.
For the looks, the supermarket styles sold-out buys like its air fryer and best-sellers like its iron, hand blender, pots, pans, and more alongside oddities like heavy-duty gloves and rope. The designated area in each Lidl store offers shoppers discounts and deals on popular products and is also being highlighted as the cost-of-living crisis continues to put pressure on consumer budgets.
Flush Your Ex by Who Gives A Crap
Who Gives A Crap is the sustainable toilet paper company hoping to do even more good this Valentine’s Day, as you can repurpose your old love letters as toilet paper.
The latest initiative from the brand willing to get down and dirty is Flush Your Ex, a campaign allowing you to wipe your ass with old love letters. According to the brand, all you have to do is “send in your old love letters to be upcycled into something useful…” like toilet paper. Who Gives A Crap then “delivers them directly to its production facilities, where they’ll be painstakingly transformed into eco-friendly toilet paper.”
On its activations site, Who Gives A Crap, said: “Send us your cursed correspondence – the sappy compliments, bad poetry, any other paper remnants taking up psychic space in your sock drawer – and we’ll deliver it to our production facilities to be transformed into eco-friendly TP.
“Because nothing says closure like knowing that someone, somewhere is putting those sweet nothings exactly where they belong.”
