"Spotlight of the Week" is a weekly published series that highlights what happens in the world of PR, Comms, Marketing, Advertising, Social. It's about the work that makes you think "Pssttt I wish I had come up with this idea". The work that matters. Or simply the ones (good and bad) that get people talking. The good and the not-so-good. So, what's in the news?
We Speak Late Night by McDonald’s and DDB Worldwide New Zealand
I’m glad someone raises this. Imagine being so tipsy and drunk at 3am after a night out and ALL you crave is some chicken nuggets. Someone speaks “late night”. The latest campaign from McDonald’s via DDB Group Aotearoa celebrates the silly season and gently reminds every Kiwi to end their night right. Could you repeat your order please? Five Cheebs Urgas.
Using targeted and time-based media placements the out-of-home assets will light up the dark with the orders a person might make on their way home – exposing that stage of the night when an order for a Cheeseburger Combo turns into a “Cheebs Urga Condo” or McNuggets comes out as “Nickin Chic Muggets.” The out-of-home assets will be supported by in-store posters, a “late-night” version of Macca’s app, film and bespoke PR packs.
Call Me with Timothée Chalamet by Apple TV+ and TBWA\Media Arts Lab
Call Timothée by his name! One of the biggest stars in Hollywood has FOMO for not on Apple TV’s roster? Imagine us.
Apple TV+ has teamed up with Timothée Chalamet to show off its original programs and big-name lineup in its new branding campaign “Call Me With Timothée Chalamet.”
The campaign video depicts Chalamet falling head-over-heels for Apple TV+, marveling at its works such as “Causeway,” “Selena Gomez: My Mind and Me” and the Emmy-winning Jason Sudeikis comedy “Ted Lasso.” Chalamet begins to wonder why he does not yet have a role on Apple TV+.
What The Gut by Activia and Ketchum UK
So what is it you might be asking? Activia has partnered with Ketchum UK to develop a gut health museum to raise awareness and educate the public about gut health.
With This Morning’s resident physician, Dr Zoe Williams, Activia opened the doors to the What the Gut museum for a limited time.
The activation comes after research reveals that 82 per cent agree it’s important to look after this part of the body but nearly half (47 per cent) don’t know where to start when it comes to gut well–being.
Based in the heart of London’s Soho on Greek Street, the museum will provide visitors with an interactive, immersive and highly visual experience with an important educational purpose.
For a truly gut-inspired experience, kick-start your journey by walking through the mouth-shaped entrance. The abstract experience will then take you through key components that make up the gut, including the oesophagus, stomach and intestines.
Admission is free and the ‘What The Gut?’ Museum will be open from:
- 12pm – 5.30pm Wednesday 15th February
- 9am – 5.30pm Thursday 16th February
Birds Meal Recipes by Ocado Retail and RSPB
Over the weekend’s Big Garden Birdwatch, Ocado Retail partnered with the RSPB to design miniature meals for birds, using food scraps you’re not going to use up. The recipes have been launched to help families keep the nation’s birds well fed this winter, whilst tackling food waste at home.
Each bird recipe contains one or more of the foods the nation is most likely to end up throwing away at home according to climate action NGO WRAP, such as cheese, vegetables and fruit. The launch comes as data from WRAP highlights that the average family with children throws away more than £700 worth of food each year.
These miniature meals are also rich in ingredients that birds need to help them through the winter, such as suet and lard, which provide valuable energy to see them through the frosty nights. There are also more traditional bird feed ingredients like nyjer seeds and dried mealworms for an extra boost of nutrition.
Big Garden Birdwatch takes place from January 27 to 29. It is the largest garden wildlife survey in the world and provides a snapshot of how garden birds are faring in the UK. Last year, nearly 700,000 people across the UK took part counting 11 million birds
