"Spotlight of the Week" is a weekly published series that highlights what happens in the world of PR, Comms, Marketing, Advertising, Social. It's about the work that makes you think "Pssttt I wish I had come up with this idea". The work that matters. Or simply the ones (good and bad) that get people talking. The good and the not-so-good. So, what's in the news?
Classic Ads Reimagination by Outvertising and Across the Pond
Coinciding with the start of LGBT History Month, the ads feature rewritten scripts and headlines for some of the world’s most well-known ads, reimagining them to be more inclusive of LGBTQIA+ audiences.
The campaign rewrites scripts and headlines from some of the world’s most well-known ads to make them more inclusive of LGBTQIA+ audiences, featuring on out-of-home (OOH) billboard sites in London, Newcastle, Liverpool, Sheffield, Coventry, Hull and more.
Monday by Publicis Groupe and Working with Cancer
At Davos on the 17th of January, in partnership with the World Economic Forum Working with Cancer launched a pledge rallying some of the world’s most influential companies around the commitment to building the most open, supportive and recovery-forward work cultures for their employees.
The cross-industry coalition formed by Publicis Groupe to erase the stigma and insecurity of cancer at work has launched a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer.
Publicis Groupe’s Pledge include:
We will secure the job, salary level and benefits of any Publicis Groupe employees diagnosed with cancer* for at least 1 year, so they can stay focused on their health treatment as the priority.
All Publicis Groupe employees with cancer* will be individually accompanied when they return to work through personalized career support.
All affected Publicis Groupe employees will have access to an internal community of volunteers (peers) who are properly trained to provide support, through the Marcel platform.
All Publicis Groupe employees in a primary caregiver role for a patient in their immediate family will receive custom personal and professional support to navigate the flexibility and time arrangements needed maintain their energy at work and as a caregiver.
The Greatest Story Ever Won by Levi’s and Droga5
Levi’s celebrates 150 years of the 501 jeans with “The Greatest Story Ever Worn”.
Levi’s is celebrating 150 years of its classic 501 silhouette with a new campaign telling the true story of hundreds of departed people who requested to be buried in their 501 jeans.
According to Hypebeast, the story of the 501 Originals started with Jacob Davis and his workwear innovation of copper rivets on canvas trousers. Taking the idea to Levi Strauss, the duo then worked collaboratively on denim and duck canvas iterations, which they patented in 1873, and thus, officially launching the 501 jeans.
The worldwide launch introduces a collection of unbelievable true stories that position the 501 jean as an ever-expanding story, written and rewritten by everyone who fastens up the fifth button. More than a pair of jeans, more than one individual’s story, but a collection of stories, characters, events, ambitions and memories from everyday heroes to unbelievable icons.
United By Music by Eurovision Song Contest and BBC Creative
The theme for the 67th Eurovision Song Contest, set to take place in Liverpool in May, has been revealed, including the slogan: ‘United By Music’.
The new slogan demonstrates the unique partnership between the United Kingdom, Ukraine and Host City Liverpool to bring the Eurovision Song Contest to audiences across the globe and the incredible power of music to bring communities together. It also reflects the very origins of the Contest, developed to bring Europe closer together through a shared television experience across different countries.
With over 160 million viewers watching last year, the look of the vibrant, wider identity celebrates this shared cultural experience as ‘millions of hearts beat as one’.
Inspired by the Ukrainian and United Kingdom flags, the colours used are designed to reflect the joy and diversity of the contest.
